Privacy policy

【15-Love Privacy & Data Protection Policy】

At 15-Love, your privacy is an essential part of our premium service. 

1. Information We Collect: When you place an order, register an account, or subscribe to our newsletter, we collect personal data including your name, email address, phone number, shipping address, IP address, and securely encrypted payment tokens.

2. Legal Basis for Processing (GDPR Compliance): We process your personal data under the following legal bases: to fulfill our contractual obligations to you (processing and shipping your orders), to comply with our legal duties, and for our legitimate business interests (delivering automated post-purchase communications via email and analyzing site traffic).

3. How We Use Your Data: We use your data to process transactions, fulfill orders, handle logistics, and power our automated post-purchase communication sequences via email (such as order confirmations and delivery tracking).

4. Third-Party Disclosures & International Data Transfers: We do not sell, trade, or rent your personal information to outside parties. We only share necessary data with trusted service providers essential to running our business, including Shopify (e-commerce platform), Klaviyo (email automation), and our integrated courier networks. Your data may be transferred to, and processed in, countries outside your home region (including the United States); we ensure all such transfers comply with approved global data transfer mechanisms.

5. Data Security & Retention: Our store utilizes industry-standard SSL encryption to secure all data transmissions. All credit card payments are processed via secure gateways compliant with PCI-DSS standards; your complete card numbers are never stored on our servers. We retain your personal data only as long as necessary to fulfill your orders and meet legal tax or accounting requirements.

6. Cookies and Tracking: We utilize standard browser cookies and tracking pixels (such as the Meta Pixel and Google Analytics) to optimize your browsing experience, analyze site traffic, and deliver personalized aesthetic marketing. You can manage or disable cookies via your personal browser settings at any time.

7. Your Global Rights & Contact Information: Depending on your location (including the EU/UK under GDPR and North America under CCPA), you hold the right to access, correct, restrict, or request the permanent deletion ("Right to be Forgotten") of the personal data we store, as well as the right to data portability. For any privacy-related inquiries, data requests, or to withdraw your consent, please contact us at: support@15love-tennis.com (or your custom brand email).